What's different — in plain terms, no jargon.
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Found when people search for a Kiwi invention
Each invention page has no description for search engines to show — they write their own, usually poorly
Every one of the 140 invention pages gets a tailored description — so the right words show up when people search Bungy Jumping, Pavlova, or Rocket Lab
A catalogue with 140 entries is a powerful discovery engine when each entry is findable. Right now, almost none of them are.
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Every shared link looks great automatically
Sharing any page — Facebook, WhatsApp, LinkedIn — shows a blank card with no image and no description
Every invention page shares with its hero photo and a compelling caption — the image does the selling automatically
140 richly-photographed pages, and none of them generate a visual when shared. That's 140 missed opportunities every day someone posts a link.
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David and Jon's credentials front and centre
Author emails sit in plain text where spam bots collect them. Press coverage is buried and hard to find.
Author profiles with protected contact details, Penguin credentials, and the bestseller story are the first thing visitors see
The book reached #3 on the NZ indie chart and was reviewed by Air NZ in-flight magazine. That story needs to be on the homepage, not two clicks deep.
A short welcome paragraph about the book
Rotating "Invention of the Day" feature
A Facebook Like Box (the widget no longer works)
A full-screen slideshow of invention photos
Navigation with no clear next step for new visitors
Blog links to posts from 2014 — nothing since
Google+ share buttons (Google+ closed in 2019)
Author email addresses anyone on the internet can harvest
Striking hero with book cover, tagline, and book purchase link
Author profiles — David and Jon with credentials and protected contact
Press coverage strip: Penguin, TEDx, Air NZ Koru, Idealog, Nielsen bestseller
Category navigator leading into the 140-invention catalogue
Featured inventions showcased with their photography
Book purchase call-to-action always visible
Modern share buttons for the platforms people actually use
Contact form so David and Jon receive enquiries without exposing emails
When someone searches "New Zealand inventions" or "who invented bungy jumping", your pages show up with real descriptions — not blank entries that get skipped
More traffic
Every invention page shared on social media automatically displays its hero photo and a caption — the catalogue promotes itself
Always fresh
The Penguin backstory, TEDx talks, and bestseller ranking are on the homepage — new visitors understand the book's authority immediately
Higher trust
David and Jon receive speaking and media enquiries via a contact form — no email addresses for spam bots to collect
Faster contact
The book purchase link is on every page — anyone who arrives at any invention can buy the book in one click
You own it
The site works beautifully on phones — invention pages, photos, and the catalogue all readable on any screen
Mobile ready
Dead widgets removed, the 10-year-old blog surfaced or refreshed — the site feels current and well-maintained
Always fresh
